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Discover prime positioning for your brand within the heart of the Wallan community at Wellington Square. Our shopping centre focuses on providing essential daily needs for locals. Here you’ll experience the unique opportunity to stand out in a market with minimal local competition and benefit from our expansive catchment area.
With our strong ties to the local community and prime growth location, Wellington Square shopping centre is the place to be. We understand local needs and welcome experienced retailers ready to seize new opportunities.
Managed by a private investor, Wellington Square shopping centre is dedicated to fostering successful partnerships with retailers like you. Join us and become an integral part of our vibrant neighbourhood hub.
Wellington Square is situated in a high-growth area on the edge of metropolitan Melbourne. The Shire of Mitchell is among Victoria’s fastest-growing municipalities. This thriving Shire sits within the North Growth Corridor and extends into peri-urban and rural areas.
Currently home to 49,000 residents, the population is projected to reach 170,000 within the next 20 years due to ongoing residential development. This demographic surge promises significant spending growth in the area.
Our shopping centre benefits from its proximity to the bustling Northern Highway, which sees approximately 18,000 vehicles pass by daily, enhancing accessibility and visibility.
Wellington Square is perfectly positioned to capitalize on the strong forecast population increases and subsequent spending growth in the surrounding region.
*Statistics as per latest data from the ABS
1,705,000 million
Foot traffic in 2023
60%Â of foot traffic
high street entrance
40%Â of foot traffic
Queen Street Entrance
7% increase
in traffic FROM 2022-2023
Many people call Mitchell Shire home. Families make up 42% of Wallan’s population and this number is set to increase. 19% of the population were born overseas and the area has a very low unemployment rate of 4.8%. These numbers point to valuable opportunities for retailers. Mitchell Shire is an active, diverse and steadily growing population who want quality products and services.
Join us at Wellington Square, where the locals eagerly await your arrival. As a valued tenant, we’ll ensure you receive the introduction you deserve.
Our annual marketing calendar features competitions and school holiday activities, offering year-round opportunities to connect with the community. Additionally, benefit from our advertising collaboration with The North Central Review and our active presence on social media. Each month, we share foot traffic updates exclusively with our tenants through our newsletter, keeping you informed and engaged in our dynamic retail environment.
For leasing enquiries, contact us here.
